We're not organic, we're better
We could have gone down the organic route but we soon found out that we would have to be adding unwanted chemicals to deal with dust mites, and flame retardant chemicals to obey the FR laws. There are some organic baby mattresses that are nearly pure organic throughout but they can't deal with the dust mite problem effectively like our mattress can, and they require the FR treatment.
At Pure Zees we love organic products but only if they as close to 100% pure organic as possible (we understand sometimes why 100% is not possible), but for the perfect baby mattress without the horrible add in chemicals as we envisioned it, organics was not a runner.
We do plan to launch a range of organic fitted sheets for our mattresses in 2019 so watch this space for more news on that or subscribe to our newsletter to know the instant they become available.