Why the Pure Zees Crib Mattress? Our crib mattress is the world's first ever to be certified asthma & allergy friendly® by the Asthma & Allergy Foundation of America. We always believed the baby cot mattress needed to be improved upon. Pure Zees wanted to be different and be in the position to say truthfully that all our claims are proven and true, and even better still, by one of the world’s leading advocacy organizations in the world.
As you try to get to the bottom of the ‘what cot mattresses should I go for?’ conundrum, you may well be tempted by the organic and wool argument. I mean, it all sounds so very nice and natural and that must be good, right?
Here at Pure Zees it frustrates us greatly to read some of the product claims on baby mattress websites and packaging. They either have no evidence to back up the provable claim or they are a made up theory that would probably not stand up to further scrutiny if performed.